SMS programs require a short code. Text Connections can get your program up fast at a fraction of the cost of getting a dedicated short code. Here are the factors to determine if your program is right for sharing a short code: 

• Shared Short Code Precautions
  • The cost per SMS is going to be higher since you didn't invest in a dedicated code.
  • Given the fact that the code is shared, there are no guarantees that someone won't abuse the code and cause the carriers to  turn it off.
  • If you are investing a lot in branding that short code on literature, radio, TV, print, etc.. stick with a dedicated code you can control.
  • All shared short code programs require a keyword (TEXT PIZZA to 12345). That's what routes your traffic into your program. 
  • Conversational traffic is much more difficult on a shared code, since all replies or other inbound traffic needs to be prefixed with a keyword
  • These are tough to use in a reseller account, since we have to assign or approve the keyword;
  • Of course we have to review and approve the program as well, to ensure it is legal and compliant. This is required for shared or dedicated codes.
  • The above items are really Industry standards and not separately Text Connection issues. Other vendors may suggest you can get around them. Just understand you will not be compliant.

• Dedicated Short Code advantages
  • Price per SMS is going to be its lowest since you are acquiring a code and provisioning it with your specific program(s). Additionally, Text Connections can assure the best price/plan.
  • With a dedicated code, all inbound traffic gets routed to your fulfillment, making it most flexible and convenient for the consumer.
  • Unlimited plans are available only on dedicated short codes.
  • The number of SMS you expect to send per month is used to determine whether a dedicated or shared code is best suited.
  • The branding and scale/scope of your program again, determines whether you can risk running a program on a shared code.  

   

• Either plan is only a phone call away.